Wednesday, April 11, 2012

Behind the Red Curtain

Interestingly, my classes today were focused on China. In Global Marketing, when discussing the Franz Collection case, we looked into the production of Chinese goods, and then later in Managing Products and Brands, we talked about the SK-II crisis in China.

On my way to school today, I read the top nine brand blunders of all time to prepare for class. In fact, my professor ended up mentioning #5:  The Gap, when noting the importance of evolving visual elements and logos, and the mistakes that companies make in this regard.

No comments:

Post a Comment