Monday, July 23, 2012

Marketing Plan Development

As a team, I think we are all feeling more confident in the development of our marketing plan for the National Film Board (NFB). Now that we are in the third week of our project, it is the first time we will have deliverables, both to the NFB and our supervising professor Johanne Brunet.

During our time at the office today, we worked on refining our positioning statement for the NFB's film about Canadian women. In doing so, we have tried to apply the KISS principle ("Keep It Simple, Stupid!"). We also developed our tables for the channels of dissemination and ways to engage our proposed segments, alongside the appropriate messages for our segments.

Throughout our work, we are keeping in mind the need for innovation. For this element of our project, I have found Fast Company's article "How Innovation is More Poetry Than Science" particularly helpful.

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