Tuesday, July 17, 2012

A Woman's Work is Never Done

This morning, my team started off the day with meetings. We sat with representatives from the National Film Board's (NFB) Consumer Programs and Distribution departments. By using the Type With Me tool, my group was able to share our notes and ideas from the meetings, to aid in the development of our marketing plan for the upcoming film launch.

My team then worked to determine the appropriate marketing mix for the film by using the four Ps (price, product, promotion, and place). With promotion being the most in-depth and challenging element for us, we were only able to create a preliminary document, but will continue the rest tomorrow.

With my constant focus on women's issues, especially due to the film's content, I noted Fast Company's recent article "Meet the League of Extraordinary Women:  60 Influencers Who Are Changing The World." While the article highlights that North American women can certainly help to fight for the international rights of girls and women, the film my team is working on demonstrates that Canadian women still have a long way to go on our own soil.

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